Restaurant Marketing

What is it?
The Journal of Restaurant Marketing is a no-nonsense email newsletter that focuses on increasing traffic and increasing sales. There is no fluff. No bells, no whistles, none of those silly type promotions like count the number of styrofoam cups in a car. You know what I mean! I don't waste your time, because you're too busy as it is. You get real-world material that works.

Who Writes The Journal of Restaurant Marketing?
I am the sole author of the newsletter, although I do welcome input and encourage a sharing and interaction of information. I have over 25 years of restaurant marketing experience. I don't profess to know it all, but much like you, I'm sure, I could use a reminder here and there.

How Long Has It Been Published?
I have published The Journal of Restaurant Marketing for over 3 years. It started out as a freebie, my contribution to the restaurant community, as I love to teach. I converted it to paid, in order to weed out those looking for a freebie from those who were completely serious about increasing sales!

Is The Journal of Restaurant Marketing the Magic Answer to Sales Problems?
By no means, although I will go out on a limb and say that everything I recommend actually works. Everything has a proven track record. If you follow what I recommend, you will see results. To me, the real magic answer is being open to change, being open to "wowing up" your restaurant, the staff, the food and the customers, and doing consistent advertising and marketing, whether it be inside the restaurant or outside?

Is There A Charge For the Subscription?
Yes there is. I love freebies as much as anyone else, but when I have to pay for something, I recognize the value and work hard to get a return on the investment. The investment is just $12.25per month, for 12 months, which comes out to a total of $147.

What If I'm Unhappy With What I Paid For? Your Money Will Be Refunded!!
Hey, sometimes that happens, which is why I offer you an Iron Clad 100% Guarantee. If at any time you express dissatisfaction for what I give you, no matter what the reason, I will immediately, with no questions asked, give you a full refund.

Do I Get Anything Else?
I'm a generous guy and I want to see you succeed. From time to time I'll pass on extra goodies for you to use. For example, I do alot of work in website marketing and know thousands of tips and great places to visit on the Net to make your job easier.

Any Other Risks?
There are no risks, especially with the Iron Clad Full Money Back Guarantee.

Will I Get New Information That I've Never Heard Before, or, Is It the Same Restaurant Information I Already Get In Books and Seminars?
Good question. First of all I believe that just about everything that's been said about marketing your restaurant has been said before. I just present it much differently, in an easy to implement, easy to understand, inexpensive manner. Yes, you will get some things you've never heard about before, but sometimes, all it takes is an easy idea, presented in a different way that makes you say, "why can't I do that" or "why didn't I catch that before!"

So, What Kind of Information Will I Get?
Email Me For Free Table Of Contents From Previous 6 Issues
**How to Recognize 1st Customers & What To Do With Them
**Increase Your Profits Up To 35% With Some New Menu Tips
**How To WOW Your Restaurant and Get Customers Talking About It
**How Dishwashing Is Marketing
**Bad News If Your Bar Is On The Left
**How To Get More Banquet Business
**Increase Sales With Your Business Card
**Should You Hire An Ad Agency?
**10 Restaurant No-Don'ts
**Increase Dessert Sales by 40%. Guaranteed.
**The Secret To Making Chalkboard Menus Work
**How To Increase Your Sales With School Promotions
....and more!

Is There Anything At All That's Really Unique? Yes!!
I believe we can learn alot from the big restaurant chains. Throughout the year, I dissect them to see what they're doing right and wrong, and what we can learn from them. For example, I've really picked on Starbuck's. It's amazing what we can learn from them, just by what they're not doing right, and there are alot of things they're not doing. Or, Krispy Kreme Donuts where we take everything great about them and show you how to apply similar philosophies.

Are You Up On All the Internet Trends and Can You Help Me There!
For sure! I currently have 35 different websites up and running and generate revenues from them. I am involved in website management and marketing projects with a number of advertising agencies around the country. I understand what it takes for a website to work.

Where Do I Subscribe!
I've got a fully secured site that takes all credit cards. Just click on this magic word, "Thanks" and you'll get right to the site.

Joel Cohen
www.RestaurantMarketing.com